UK Residential Land Planning
Overview
Investment Approach
The strategy takes advantage of the chronic undersupply of housing across the UK, by unlocking land to deliver value to investors. The aim of the strategy is to deliver a 18-20% IRR by facilitating the delivery of high-quality, consented sites to meet the UK’s growing housing demand.
Fiera Real Estate has a proven track record in residential land planning with a 96.5% planning success rate, bringing forward 1,000s of new homes in the UK. The strategy is optimally positioned to capitalise on the opportunity and generate alpha returns for investors.
Target returns are not guaranteed. Inherent in any investment is the potential for loss.
Key Principles
The strategy is well positioned to capitalise on a favourable market dynamic based around the following key principles:
Market Drivers
Policy changes, coupled with a sustained lack of housing supply across the UK is creating a distinct market opportunity for investors to achieve superior risk adjusted returns.
Planning Overhaul
National Planning Policy Framework ‘grey belt’ changes unlock new development opportunities with Local Planning Authorities facing penalties for slow approvals – all driving housebuilders demand for land.
Deal Flow
Benefiting from access to off-market deals, alongside extensive transactional experience and deep sector knowledge through our operating partner network.
Exit Liquidity
Tapping into long established relationships with house builders and living sector investors.
Track Record
10 year track record with a 96.5% planning success rate, equating to almost 10,800 new homes.
Market Themes
Demand
Under Supply
Polictics
Planning
Investment strategy is focused on:
- Regional Opportunities – Leveraging Fiera’s regional operating partner network to source unconditional and off-market opportunities, utilising long established relationships within the sector.
- Planning Risk – In-house specialists navigating complex planning processes to unlocking land value and minimise planning risk by purchasing brownfield or allocated greenfield/grey belt land only.
- Market Focus – Acquiring land with potential for between 50-300 houses at mid-market sales price points.
- Site Delivery – Taking advantage of long-established relationships with house builders and living sector investors to focus on sites with low planning risk, mid-market viability and excellent exit liquidity.
- ESG – Through unlocking land and careful site selection, Fiera can support local housing needs, enhance community resilience and contribute to nature solutions.
Fiera Real Estate supports the Sustainable Development Goals
In 2015, all UN Member States adopted the 2030 Agenda for Sustainable Development. Underlying ‘Agenda 30’ are 17 Sustainable Development Goals (SDGs), which address the urgent call to end extreme poverty, fight inequality and injustice and to protect our planet.
The targets we have set for ourselves in order to meet our ESG commitments have been aligned with a number of these SDGs, but we have placed particular focus on the below:
UK Residential Land Planning Deals

Headley Court,
Surrey

Virginia Water,
Surrey
