Are offsets increasingly off-putting?

The voluntary carbon market worldwide is growing. According to a report from Boston Consulting Group, it reached an estimated $2bn worldwide last year and is set to expand a further fivefold by 2030.

Based on the latest data from Net Zero Tracker, around 130 participants in the UNFCCC Race to Zero – representing $3.9tn in revenue and employing over 10 million people – make use of one form or another of carbon offsetting as part of their emissions targets, including some of the world’s most recognised companies and brands.